Lunar x Lettau Fashion Collection

Art Direction, Campaign Development & Visual Concept.

For the Lunar x Lettau Fashion Collection, Lunar Circles developed the artistic and visual direction of the collaboration. The project translates Moon Codes – graphic interpretations of lunar phases – into wearable fashion design. The scope of work included Art Direction, Campaign Development, Visual Concept and Creative Consulting. From the initial idea to the final campaign visuals, the collection was conceived as a coherent visual system connecting art, fashion and symbolic design. Moon phase patterns were adapted to textile surfaces and fashion silhouettes, creating a contemporary collection that merges conceptual art with modern fashion aesthetics. The collaboration demonstrates how artistic visual systems can be applied across materials, products and brand communication. This project serves as a reference for fashion collaborations, artistic brand concepts and campaign development at the intersection of art, design and fashion.

Moon Phase Art · Moon Codes · Art Direction Fashion · Fashion Campaign Development · Visual Storytelling · Artistic Fashion Collaboration · Contemporary Fashion Design · Lunar Circles · Wearable Art · Creative Direction

https://lunar-circles.com/
https://lettauartfashion.com/
Foto Credit: https://www.instagram.com/cbas_lab/